Three days of global headliners including Ayed, Wegz, and Zeyne, visionary sessions, and an expanded XP NITE program begin December 4
Riyadh, Saudi Arabia, 2 December, 2025 — With XP Music Futures 2025 opening in just two days, anticipation is rising across Riyadh. From December 4-6, JAX District will once again become the region’s creative epicenter as XP marks five years of shaping the Middle East’s music and cultural landscape.
This year’s program brings together standout regional and international voices, including Zeyne, Shamma Hamdan, Aziz Maraka, and Nourine Abouseada, alongside special programming spotlighting India as XP’s 2025 focus country. Their presence reflects XP’s commitment to elevating artistic diversity while building meaningful global connections.
By day, XP brings together a curated program of discussions, workshops, and hands-on experiences designed to shape the region’s creative future. This year’s speaker lineup features influential regional voices, including Wegz and Ayed, who will share their perspectives on artistry, identity, and cultural impact as part of the Sony Music Middle East panels. Industry leaders such as Anghami, MDLBEAST’s A&R Manager Rawan Alfassi, and the Saudi Music Commission drive key sessions on talent development and the evolving creative economy. Across JAX District, installations, brand activations, jam sessions, DemoLab, and the XP Market foster constant movement, collaboration, and discovery.
When night falls, XP NITE transforms the district with a curated lineup of headline shows and late-night performances. Artists such as KILIMANJARO, Sama’ Abdulhadi, Etran De L’Aïr, and Lina Makoul lead three nights of music shaped by indie, electronic, hip-hop, rock, and emerging experimental sounds. Showcases from regional and international labels add another layer of discovery across multiple stages.
XP’s commitment to the next generation continues through the MDLBEAST Foundation’s initiatives, including HUNNA, the expanded Hearful hearing-health campaign with Arabtone, Sound Futures, and the semi-finals and finals of PWR CHORD, XPERFORM, and Storm Shaker, as well as the Artist Management Bootcamp. XP also deepens its strategic partnership with the Saudi Music Commission, reinforcing shared ambitions for a thriving and sustainable music ecosystem in the Kingdom.
Last year, XP welcomed more than 5,130 attendees, 121 daytime sessions, 100 night time acts, and 380 speakers – and 2025 is positioned to build on that momentum as XP continues to define the future of music and culture in the region.
Be part of XP: final tickets for 2025 are still available here.
NOTE TO EDITOR: NOT FOR PUBLICATION
For editorial inquiries, please contact Jaëlle-Laurence Günther mdlbeast@themediananny.nl
Please find the press kit with additional imagery here.
Please find the press kit with additional imagery here.
About the MDLBEAST Foundation
The MDLBEAST Foundation is dedicated to fostering a human-centric, innovative, and sustainable music ecosystem that prioritizes well-being, diversity, and education through impactful initiatives and strategic collaborations.
The MDLBEAST Foundation is dedicated to fostering a human-centric, innovative, and sustainable music ecosystem that prioritizes well-being, diversity, and education through impactful initiatives and strategic collaborations.